01. Foundation

Build a trusted customer foundation, a trusted foundation for marketing intelligence.

Identity Resolution

Resolve fragmented customer records into one persistent person and household view.

Deterministic + probabilistic matching
Cross-device resolution
Household linking
Duplicate reconciliation
Persistent RelevateID

Customer Data Integration

Unify the first-party data your marketing already depends on.

CRM and CDP data
Transaction and purchase data
Website and digital activity
Campaign and response data
Automated data refresh

Marketing Data Enrichment

Deepen every customer profile with signals that improve targeting and modeling.

Demographic attributes
Behavioral data
Transactional signals
Near-real-time intent
500+ marketing attributes

02. Intelligence

Discover high-value audiences hidden in your data, know where your next customer exists.

Audience Intelligence

Build and prioritize audiences using first-party data and AI.

First-party segmentation
Audience recommendations
Segment performance scoring
Suppression and exclusions
Real-time audience sizing

Lookalike Modeling

Find more prospects who resemble your highest-value customers.

Best-customer seed audiences
High-propensity lookalikes
Propensity scoring
Reach versus precision tuning
Continuous model refresh

Next-Best Customer

Rank the acquisition opportunities most likely to convert.

Predictive value scoring
Intent-signal enrichment
Prospect prioritization
Next-best audience ranking
Continuous learning

03. Execution

Turn marketing intelligence into customer growth, turn insight into activation, and activation into measurable revenue.

Omnichannel Activation

Reach the same resolved audience across every addressable channel.

Direct mail
Email and SMS
Paid social
Display
CTV / OTT

Campaign Optimization

Use performance signals to continuously sharpen audiences and activation.

Audience refinement
Channel optimization
Offer and creative testing
Performance-based prioritization
Campaign feedback loops

Measurement & Attribution

Connect marketing activity to response, acquisition, and revenue.

Closed-loop measurement
Multi-touch attribution
Channel contribution
Campaign ROI
Results fed into the next model

A FAST PATH TO Marketing VALUE

From disconnected customer data to measurable customer growth.

Relevate Marketing Hub works alongside your existing CRM, CDP, marketing automation, and media stack, giving your team an AI-powered path from fragmented data to trusted identity, smarter audiences, coordinated activation, and measurable growth, without replacing the systems they already use.

01

Connect your customer
data

Bring together CRM, CDP, transaction, website, campaign, and other first-party data sources.

02

Build a trusted customer
foundation

Resolve duplicate records, connect people and households, and enrich each profile with persistent identity and marketing attributes.

03

Discover your best audiences

Use segmentation, lookalike modeling, intent signals, and propensity scoring to identify and prioritize high-value
prospects.

04

Activate, measure, and improve

Reach audiences across mail and digital channels, measure response with closed-loop attribution, and feed results into the next campaign.

Turn Disconnected Sales Data Into Revenue Growth.

Marketing Intelligent platform.

Built to Activate Customer Data for Growth.

Build a trusted customer foundation, a trusted foundation for marketing intelligence.

Discover high-value audiences hidden in your data, know where your next customer exists.

Turn marketing intelligence into customer growth, turn insight into activation, and activation into measurable revenue.

From disconnected customer data to measurable customer growth.

01

02

03

04

Turn customer data into your next best customer.

The AI Data Activation Platform.

Unify your data. Find the opportunity. Take the next best action. AI-powered. Human-approved.

Partners

Products

Platform

Solutions

Company